Telling The Giffgaff Recycle Story

In 2019, the UK was the second largest waste electrical and electronic equipment (WEEE) producer per capita. A small amount of recycling happens in the UK (around 17%) of the UK’s total waste, but a large amount of waste is sent elsewhere to be someone else’s problem.

Despite this, very few people realise the consequences of WEEE. Contracts spur people on to regularly renew their phones, on average every 23 months in the UK. A study has estimated that as many as 40 million unused gadgets lay going to waste in people’s homes in the UK alone, all containing multiple valuable and finite resources.

Giffgaff believe we can and should do better. They want to encourage their members, and the public, to recycle their phones. Because not only does it get their members some extra cash in their pockets, but it also helps save the planet.

Brief set by

D&AD New Blood Awards 2021, giffgaff

Discipline

Illustration, Animation

The challenge

Tell the story of giffgaff recycle through illustration or animation in a 20 second TV spot (either a static storyboard or animated video), a series of Instagram stories and a set of digital display banners.